Executive Coaching

In this climate of increasing pressure and constant change, it is vital that leaders allow themselves space to think, reflect and experiment with support when they need it. Yet this is the time when such an opportunity is perceived by the short-sighted as a luxury. With Be The Difference the transformation happens at the deepest level, helping you to explore a whole new way of working, re-evaluating your core assumptions and any self-limiting beliefs that may have blocked your true potential in the past.

A range of techniques are used, tailored to the preferences and pace of the client, including psychometric tools (such as Myers Briggs), transactional analysis, psychotherapy and Neuro Linguistic Programming. The focus is on pragmatism throughout, grounding personal insights in practical, “start today” steps. Most clients make a transformational shift within 6 sessions.

Examples of issues addressed

Stepping up to the Board

Improving capacity to think strategically

Leading change – structure, behaviours, culture

Developing personal leadership style with flexibility to maximise effectiveness

Influencing stakeholders and managing ongoing relationships

Optimising personal performance eg from operational to strategic; from manager to leader.

Executive Team Development

Leading a high performing team is not always easy. Individuals bring their own agendas and have different personal styles which may be perceived by others as conflicting rather than complementary. There are critical questions to ask –

1. How is this team contributing more than the sum of its parts?
2. What is already working well in the team, what could work better and where are the blocks?
3. What would optimum performance look like and how could this be sustained? Ie not only the ‘what’ but also the ‘how ‘ of delivery.


Whether your team is dysfunctional or needs to raise its game to become a high performing team, Be The Difference offers the opportunity for teams to develop a safe, open environment in which all members align themselves with the vision, challenge constructively and appreciate the unique contribution of each other. This is achieved through team facilitation, psychometrics and 1-1 support.

Leading Change

Organisational culture is often intangible and yet it is vital that it is aligned with the overall strategy. Leaders and executive teams need to take responsibility for driving forward cultural change where this is necessary and signalling the difference through their own behaviours. Firstly they need to establish what the culture currently looks like and how well this is serving the organisation.

Be The Difference offers team facilitation to help identify any required cultural shift and steps for achieving this in practice, making sure to hold on to those elements of the current culture which are working well. Leaders also need to understand the impact of change on their staff and how individuals may react differently, adapting their communication and behaviours accordingly. Masterclasses are offered in change management.

Leadership Development

As resources get forever tighter it becomes even more imperative to invest in your talent and develop your leaders to their full potential. Many executives have been promoted for their functional abilities rather than their broader leadership skills, often resulting in them managing by controlling rather than empowering or operating at the next level down and being criticised for micro managing.

Be The Difference offers significant expertise in developing leaders at all levels, covering the design and delivery of innovative training programmes, action learning set facilitation and 1-1 coaching. By adopting a modular approach to leadership development, individuals have the opportunity to apply their learning in the workplace, develop their confidence and achieve sustained behavioural change. Evaluation of training can be achieved through 360 degree feedback at the beginning and end of the programme.